The great expectation gap - the reality of post-pandemic retail.
Are you keeping up with expectations?
When we look at the retail industry right now, everything revolves around post-pandemic recovery and omni-channel.
All the industry reports we read highlight how consumers have learnt new behaviours during the pandemic - and they aren’t about to go back to their owld habits. The ability to buy online and collect in-store (click and collect), buy online and return to store or buy in-store and return by post, are no longer ways to differentiate, they are requirements.
For many smaller retailers (those with a handful of stores), it can feel daugnting to work out where to start with embracing this new paradigm. Even if there is the desire to keep up with the trends, it all requires investment, and it’s difficult to invest in the future if we are trying to make ends meet today.
So, what can we do to ensure survival? What is the secret recipe to ensure we come out on top in the minds of consumers?
First, we need to understand the key challenges currently being faced by the retail industry. Forewarned is forearmed.
Click the button below to download your FREE report which outlines the three biggest problems and a six step process to overcome them.
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