Social media automation is the process of using automated tools by scheduling content in advance to optimize your organization, time, engagement and improve your content quality.
Automation tools free up your time so that you can engage with your followers and make a content plan for the week,month etc
Using social media tools to automate content writing or buy followers is illegal and may harm your brand.
Here are a few ways to automate :
Look at social listening tools like
Use chat bots with e.g Facebook messenger
Gain valuable insights across several networks using analytics
Produce content curation ideas
Engage with your audience
Achieve consistent scheduling
Some social media automation tools include Hootsuite, Buffer, Hubspot, Sprout Social & BuzzSumo among others.
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