Facebook ads are a great promotional option, however, simple oversights can make you
quickly burn your ads budget. Facebook ads require much more than just engagement and great visuals.
By avoiding these mistakes, you can maximize your chances of success.
Here are some errors to avoid :
Running ads at all times - You risk overexposure fatigue from your target audience
Irrelevant landing pages - Your landing page should deliver what was promised to the client
Constantly tinkering with your campaign - It might be tempting to keep making quick changes but it may be worth waiting and implementing in stages
Not activating Facebook automated rules - These rules help you switch ads on or off to make sure you are in control of your ads
Continuing to market to converted customers - Exclude people who have purchased in the last month so as to reach new audiences
Not experimenting with different ad types - A/B testing different formats is important
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